If you are tuning in to this article, you want to know more about black hat search engine optimization or black hat SEO techniques. Today I’m going to provide the basic definition of what Blackcat seo is as well as techniques related to black hat Seo that you should really try to avoid or try to really utilize less frequently.
So keep reading for more information!
What exactly is black hat SEO?
You may have heard of both black hat and white hat SEO techniques. The basic difference between the two is SEO white hat techniques are those that occur more naturally then black hat SEO techniques. The two terms are taken from popular culture we are you see on TV and in the movies where the good guy would wear a white hat and the black I would typically wear a black hat. Kind of like an cartoons in those old western movies.
When you are implementing black hat as your techniques, you’re focusing more on getting ranked by search engines such as Google rather than focusing on your content and the humans that are reading your content. These types of techniques usually don’t obey the terms of service of search engines. Those that use black hat techniques are usually those type of folks that are looking to make money quickly. You might find people that are in the affiliate marketing business using black hat SEO techniques.
What black hat techniques should I avoid?
1. Keyword stuffing
People who want to rank highly on search engines for particular keyword will often do what’s called keyword stuffing. This occurs when you repeatedly use the term throughout your content so much so that it looks unnatural. You’re basically writing just to get that keyword into your articles and not focusing on readability or the users experience.
2. Adding unrelated keywords
This one is fairly self-explanatory. This would be adding in keywords that you can rank for into your content just so that you can rank and these keywords are irrelevant to the overall content of your article. An example of this would be “Kim Kardashian likes to eat Cheerios.” Another example might be, “Bob hope has big muscles and likes to weight lift, so check out the best body building supplements on the market!”
3. Private blog networks
People will create a series of webpages just for the purpose of placing their links to their moneymaking sites. These this is the way of creating and accumulating back links and that’s hoping to increase the rent on Google. The problem with this is that it’s not natural.
4. Duplicating content
This is when you copy the content of another site and use it as your own and hopes to rank higher and get more site visitors.
5. Spam comments
This occurs when you go on various websites and blogs and make comments just to get your link to your moneymaking sites or your regular website out there. This is an unnatural way of building back links. You may see someone commenting on a blog unrelated to the topic of the post just to put their link out there.
This covers just a small portion of what black hat SEO is. I will post more on this topic in the future.
Resources and citations: http://crazybulkreviewed.com https://designhammer.com/blog/17-black-hat-seo-techniques-avoid