In a previous post, I briefly discussed the positive impact that SEO, or search engine optimization, can have on your online marketing efforts. Since the post was so brief, I wanted to expand upon this topic. Since I haven’t posted anything since September, I’m long overdue to give you new juicy information.
More about on page optimization
I briefly touched upon this topic in the previous post. As you well know, on page optimization is very important to help you rank in the major search engines. On a page optimization towels Google why this page is important and what it is important for. The most relevant parts of on page optimization is the title, URL, and how many times you mentioned you were keyword in the content of your article. You want your keyword to be in all of the above factors. It also helps to include your keyword in your meta-keywords and meta-description. This is like holding up a sign that says to google “this is what my site is about”! However you want to be cautious not to include your keyword too many times. For example, you don’t want to typically include your keyword more than a couple of times in the content. If you could your keyword dozens of times and the contents this does not look natural and Google no. As result, you may incur a Google penalty. Once penalized, you’ll probably see a significant reduction in rank in the search results. Some penalties are easy to recover from, but others are not. The worst that can happen is that your site can become deindexed.
Off page optimization
This includes anchor text, relevancy of the links going to your site, and social signals. When building link to your site, you want them to look as natural as possible. In fact, I would recommend that you get your legs naturally rather than build them yourself. You can get natural links by writing a relevant content to your site which results in social sharing. Guest blogging is another great way to get inbound links going to your site. You can also comment on other people’s blog posts as many of them allow you to place a link from your site. Reach out to other blog owners and see if they would read an article about you or if you can write an article for them. I’ll see a lot of web designers who placed a link to their website on the pages that they create; thus, creating a natural link to their site.